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Global Imaging Systems Rebranded as Xerox Business Solutions

XBS is a leading provider of business technology solutions.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Xerox is focused on better serving the small-to-medium size business (SMB) market with a more client-centric, simplified and integrated approach across the company.
 
An element of this change includes a rebrand of Global Imaging Systems (GIS) to become Xerox Business Solutions (XBS). XBS is a leading provider of business technology solutions. Its companies sell and service document management systems, including printers, multifunction devices and copiers, network integration services and software solutions.
 
“XBS is an important piece of our growth strategy, as we continue to penetrate the lucrative and growing SMB market,” said Mike Feldman, president, Xerox Americas Operations. “By better leveraging the strengths of XBS and sharing best practices in areas such as software and IT services opportunities, we believe we can grow share with SMB customers.”
 
The companies that make up XBS will continue to serve customers with their current names. Ed Bass remains president of XBS, reporting to Feldman. The rebrand will initiate on Feb. 5.

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